Скачать или смотреть AUTHENTIC ENTREPRENEURSHIP IN DOG TRAINING AND PET CARE | With Sarah Irwin | The Business Spotlight

What happens when passion for dogs and a commitment to authenticity turn into a family-run business?

In this episode of the Business Spotlight Series, Sarah Irwin, co-founder and CEO of Luke’s Lodge & Dog Training, shares how she and her wife, Alora, built a pet training company focused on trust, transparency, and compassion. From starting in 2023 with just a vision, to navigating hurdles like marketing and managing boundaries as spouses in business, Sarah opens up about the real challenges and wins of entrepreneurship.

Unlike one-size-fits-all approaches, their philosophy is simple: dog training is a journey, not a gimmick. Whether it’s teaching a pup not to nip at kids, helping an anxious rescue feel safe, or guiding families through realistic obedience goals, Luke’s Lodge tailors every program to the dog and owner—not quick promises or flashy guarantees.

✨ Inside this conversation:
-How to grow a dog training business from scratch
-The unique challenges of running a family-owned pet business
-Why authentic, tailored training beats cookie-cutter guarantees
-Lessons on balancing entrepreneurship, relationships, and passion
-The future of virtual dog training programs and responsible breeding
If you’ve ever wondered what it takes to scale a pet training business, or how to turn love for animals into a sustainable career, this episode delivers honest insights and inspiration.

You can get in touch with Sarah Irwin here on LinkedIn:  / sarah-irwin-00ab0950  

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