Plain packaging for tobacco

Our new animation explains why all cigarettes sold in the UK must now come in plain (or standardised) packs.
Let us know what you think of plain packaging on Twitter @BristolTARG and @oliviamaynard17 using #plainpacks or go to our website (www.bris.ac.uk/targ) to find out more about our research.

Animation by Paupanimation. Find Pau on Twitter (@paupanimation) or at on Facebook at   / paupanimation  
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To find out more, read our research papers on plain packaging and tobacco health warnings:

Plain packaging increases visual attention to health warnings on cigarette packs in non-smokers and weekly smokers but not daily smokers, Addiction, 2011 (Open Access)(http://tobacco.cleartheair.org.hk/wp-...)

Visual attention to health warnings on plain tobacco packaging in adolescent smokers and non-smokers, Addiction, 2012 (http://onlinelibrary.wiley.com/doi/10...)

Plain cigarette packs do not exert Pavlovian to instrumental transfer of control over tobacco-seeking, Addiction, 2014 (Open Access) (http://onlinelibrary.wiley.com/doi/10...)

Avoidance of cigarette pack health warnings among regular cigarette smokers, Drug and Alcohol Dependence, 2014 (Open Access) (http://www.sciencedirect.com/science/...)

Effects of first exposure to plain cigarette packaging on smoking behaviour and attitudes: a randomised controlled study, BMC Public Health, 2015 (Open Access)
(https://bmcpublichealth.biomedcentral...)

Neural correlates of cigarette health warning avoidance among smokers, Drug and Alcohol Dependence, 2016 (Open Access) (http://www.sciencedirect.com/science/...)

Neural mechanisms underlying visual attention to health warnings on branded and plain cigarette packs, Addiction, 2017 (Open Access) (http://onlinelibrary.wiley.com/doi/10...)

Other References:

'Cigarettes kill half of their users' - Action on Smoking and Health (2016) Facts at a Glance (http://ash.org.uk/download/fag-smokin...)

'300 children start smoking every day' - BMJ Thorax, 2013 (Open Access)(http://thorax.bmj.com/content/thoraxj...)

Recent review of the evidence for plain packaging - Cochrane Database of Systematic Reviews, 2017 (Open Access)
(http://onlinelibrary.wiley.com/doi/10...)