adidas Equal Play Billboard | Jack Morton Case Study

Описание к видео adidas Equal Play Billboard | Jack Morton Case Study

Women make up almost 50% of all athletes. Yet, they receive only 4% of all sports media coverage. As a brand that firmly supports gender equality and inclusivity, adidas set out to increase visibility for women athletes by launching an extraordinary stunt that would drive engagement for the upcoming FIFA Women’s World Cup.

Read the full case study here: https://jackmorton.com/work/the-equal...

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