Covid on the event marketing industry

The pandemic transformed the event industry, forcing many to pivot to virtual experiences. While that served its purpose for a moment, nothing replaces the power of face-to-face interactions.

Now, post-pandemic, companies are putting more thought and effort into events, maximizing their value and focusing on measurable results. With live events making a strong comeback, we’re seeing one event after another in major cities. Art Basel Miami this December will be the largest ever, with over 85,000 attendees. The importance of in-person connections is clearer than ever.

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