Скачать или смотреть 🧠 Scaling Smarter with Fractional AI Leadership with Jason Wells

🧠 Scaling Smarter with Fractional AI Leadership with Jason Wells | MBD Podcast

In this episode of the Marketing by Data Podcast, Jason Wright is joined by Jason Wells, CEO and founder of AI DevLab, and former SVP at Sony Pictures. With deep experience across startups and Fortune 500s, Jason breaks down the real-world challenges of scaling with AI—and what most companies are missing.

From optimizing go-to-market strategy to leveraging AI for efficiency and enabling channel partnerships, this episode is a must-listen for any business leader navigating growth in the age of automation.

🧩 Key Takeaways:
AI isn’t a buzzword—it’s a tool. Solve real problems, not just add hype.

Most founders can’t scale their own sales. Learn it or hire it.

Partnerships are underrated—and often the fastest path to growth.

Your CAC doesn’t go down with scale—it usually goes up. Plan for it.

Discovery drives success: ask deeper questions, don’t just sell features.

AI that doesn't reach your team is wasted. Internal adoption is key.

Every leader needs to know sales and marketing—even technical ones.

💬 Topics Covered:
Sales and marketing roadblocks for scaling founders

Why most early-stage CAC assumptions are wrong

How to identify AI use cases that create ROI

Implementing fractional AI leadership (fCAIO)

Overcoming “engineering speak” in go-to-market messaging

Partner-first growth strategies and white labeling

Automation for multi-language workflows and media ops

LinkedIn outreach that actually converts in B2B

🎙️ Connect with Jason Wells
🔗   / jasonrwells  
🌐 Company: https://www.aidevlab.com

🤝 Connect with Jason Wright & Marketing by Data
🌐 Website: https://marketingbydata.com
📧 Email: [email protected]
🔗 LinkedIn:   / jamiwr  
📷 Instagram:   / marketingbydata1  
📘 Facebook:   / marketingbydata  
🐦 Twitter:   / marketingbydata  
▶️ YouTube:    / @marketingbydata  
⭐ Yelp: http://www.yelp.com/biz/marketing-by-...

⏱️ Chapters:
00:00 - Intro: Meet Jason Wells & AI DevLab
00:15 - Jason’s background: Sony to startups to AI leadership
01:18 - The founder sales trap: why vision doesn’t scale
02:30 - Why CAC increases as you scale
03:57 - Tip: Hire marketing help early
05:25 - Tech is no longer a moat—messaging is
06:52 - What really drives competitive advantage now
08:45 - How to find AI use cases that actually save money
10:15 - Case study: scaling global content translation with AI
12:40 - Discovery-first AI consulting: solving pain, not pitching tech
13:04 - Channel strategy: how Jason scaled at Sony & now
15:34 - Structuring partnerships and go-to-market co-marketing
17:45 - Why white labeling AI services can scale faster
18:01 - Identifying partners and leveraging LinkedIn
19:39 - Cold outreach tips and automation do’s and don’ts
22:13 - Advice: Learn sales and marketing—even as a technologist
23:38 - Why everyone should try selling door to door
24:26 - Where to find Jason Wells online

#AIDevLab #FractionalCAIO #StartupScaling #salesenablement #marketingstrategy #channelpartners #jasonwright #JasonWells #mbdpodcast #businessgrowth #gotomarketsell #b2bmarketing #marketingbydata