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The quickest & best Google Search Ads strategy for Ecom in 2019.
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So I've been doing loads of content on Shopping and thought I'd show you a strategy I use to quickly test dropshipping & private label ecommerce products on Google Search.

There are 2 ways to use this strategy:

Test whole collections
Test specific products

If I was just starting I would use the first strategy to quickly tests lots of products and then use the second to scale once I found a winner.

Set Up Guide:

Step 1: Keyword Research in Google Keyword Planner

Step 2: Select 10 - 15 of the most relevant keywords. Stick to broad match modifier, phrase match and exact match.

Step 3: Use the Keyword Search & Volume Forecast tools to get a rough bid and budget estimate

Step 4: Compile a list of Negative Keywords you want to exclude eg shop, amazon, cheap, second hand, job etc

Step 5: Select Your Campaign Settings

Step 6: If you want to get started quick just create one ad group, BUT to properly test you should do 2 or more ad groups and split test!

Step 7: Create your ads - I recommend testing at least 3 different variations.

Step 8: Let it run for 4 - 7 days before making any changes

Step 9: Monitor campaigns every second day after that and optimise by removing unprofitable keywords

Step 10: Scale by increasing your budget by 20% every second day. Create product specific ads if one product is crushing it

Hope you enjoyed this video - I've got lots more coming soon!