Скачать или смотреть Dom Butler: Creative & Feminist Angel Co-Founder | Creative Pursuits

Women To Look Up To, the side project of McCann creative Dom Butler, manages to marry modern feminist idols with the traditional festive tradition of placing an angel on top of the Christmas tree.

Working as part of a collective comprising Savanna and Chelsea Power, design agency Duzi Studio, photographer Theo Deproost and printer My 3D Twin, Butler shrunk the forms of Beyoncé and Serena Williams down to the size of Christmas tree angels. A public vote led the group to design another inspirational female figure before Christmas – a power suited replica of Hillary Clinton.

The idea came about after Butler and C Power began wondering what the angel on their Christmas tree represented symbolically in the modern age.

“She’s [traditionally] a bit frumpy, Nylon, plastic, she’s cheap, she’s been in mum’s box for over 50 years … We thought, she needs a modern makeover,” Butler said. “She needs to be a modern woman.”

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