Скачать или смотреть Bajaj Finserv’s Journey to Launch India’s First Credit Pass

In a pioneering move to introduce India’s first Credit Pass service, Bajaj Finserv, in collaboration with #ARM Worldwide, launched an innovative two-part social media campaign. The goal? To educate the audience about this groundbreaking service and drive traffic to the website.


In this two-phase campaign, we leveraged engaging creative videos in sync with topical events to gain significant traction.
Phase 1, centred around the Cricket World Cup, featured a launch video that used topical marketing to build awareness.
Phase 2, timed around New Year’s, encouraged viewers to set financial goals with the help of their credit score, driving engagement and education through another targeted video.


With over 26 million impressions and a reach of more than 12 million, the campaign successfully captured the audience’s attention and was a major success. Watch the full case study to learn more about how we achieved these results!

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