Скачать или смотреть Synergistic CX Podcast - Season 3 - Episode 1: Experience by Design (Part 3)

In Part 3 of the Synergistic CX Podcast, the conversation shifts to expert insight and practical execution as Jason Bare, President of Bare International, shares his perspective on how customer experience research translates into real business impact. The discussion explores leadership in CX, the role of technology and analytics, the importance of actionability, and how organizations can balance automation with human interaction. Jason highlights why consistency, fast feedback loops, and disciplined execution are critical for CX success, while offering clear guidance on how brands can turn insights into measurable improvements.

0:08 – Welcome to Part 3 & Expert Interview Setup
Erik introduces the final segment and hands over to Cris to lead the expert discussion with Jason Bare.

0:43 – Jason Bare’s Background & CX Journey
Jason shares his professional path, family roots in Bare International, and how lifelong exposure to CX shaped his perspective on service quality and experience design.

4:03 – Navigating CX in a Rapidly Changing Industry
Jason explains how CX providers must stay ahead of technology and continuously adapt to new data sources, tools, and customer expectations.

5:18 – Technology, Analytics & Actionable Insights
Overview of how Bare uses advanced analytics, text analysis, and real-time reporting to transform feedback into operational action.

6:50 – From Data to Action: Speed Matters
Discussion on why fast reporting, clear ownership, and immediate action are critical to turning insights into performance improvements.

8:29 – Automation, Human Touch & CX Balance
Conversation about balancing automation with human interaction and why even small personal touches make a major difference in customer perception.

9:59 – Differentiation in Transactional Industries
Jason explains how car washes and similar services can stand out through consistency, staff behavior, and predictable service quality.

11:21 – Human Connection as a Competitive Advantage
Insights into how customer research helps organizations balance efficiency with empathy and maintain meaningful customer interactions.

13:05 – Technology, Innovation & the Future of CX
Discussion on emerging technologies, automation trends, and how brands can adopt innovation without losing the human element.

16:13 – CX, ROI & Business Impact
Discussion on how customer experience insights translate into operational and financial decisions, including the challenges of measuring ROI and aligning CX metrics with business objectives to drive measurable impact.

18:47 – Data Integration & Performance Correlation
Discussion on correlating CX data with operational and financial performance to drive smarter decision-making.

23:01 – Jason’s Top CX Recommendations
Key takeaways for CX leaders:
Stay close to real customer feedback
Focus on the few drivers that matter most
Act quickly with clear ownership and measurable goals
Maintain consistency across locations and teams

26:32 – Final Thoughts & Closing Remarks
Wrap-up of the episode, emphasizing consistency, actionability, and continuous improvement as the foundation of strong customer experience.

29:17 – Episode Wrap & Call to Action
Erik closes the series, inviting listeners to explore the full industry study and continue the conversation through CX Channel platforms.