Скачать или смотреть TEDxLansing-Bobby Bringi-Succeeding at Failing

After finishing graduate school, Bobby spent over a dozen years developing and commercializing a breakthrough bio-based technology to produce an anti- cancer drug called Taxol. Learning along the way how to question how we can better advance promising technologies from the laboratory to market. The significant technology-readiness gap between early ideas and market-ready technologies is a recurring challenge. Failing early, failing cheaply, and failing fast will let us direct investments to those ideas that are more likely to be viable. Once commercial viability is demonstrated, the path to market is more straightforward. If we are successful, we can turbo-charge entrepreneurial and commercial activity.



About TEDx, x = independently organized event:
In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)

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