GM Styling Shows the Future in 1953

For this 1953 film, GM (General Motors) asked its in-house film team to show what is beauty. With an initial look at industrial design of a chair, they followed car design as the designers crafted their cars from paper to clay to fabric and design elements for the cars. Inspired by nature with its abundance of beauty in sea shells, flower petals and birds in flight, they strove to find those shapes that occur in nature and those that are man made which are the essence of beauty. This is what the film team hoped the stylists at GM and other industrial designers would bring to consumers. A look at what was thought to be the epitome of style in the early 1950s in the United States, with views of a bit of the LeSabre car on the road, industrial stylists, cars designed, freeways, and Watkins Glen, NY Racing.
#cars #1950s #cardesign #vintagecars #carcollection

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Ref: S040 The Look of Things