Meet Japan's Cutest Obsession - Chiikawa ちいかわ

Chiikawa is Japan's latest, cutest obsession! From anime to toys to brand collabs to train takeovers to Tokyo Skytree - Chiikawa has become an integral part of the modern landscape of Japanese pop culture!

Oddly enough, Chiikawa's influence has not spread much outside of Asia, but this video may do something to change all of that.

If you've been to Japan lately, you've probably seen this cute little critter all around Japan. With endless amounts of sponsorships and branded tie-ins, it feels like you can't even go to the local conbini without running into some kind of chiikawa branded goods.

In this episode of Tim Explains Japan, I take a deeper dive into this mysterious master of kawaii. We go into the history and ideas behind chiikawa. Why is chiikawa so popular and where did all of this hype come from?

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