Скачать или смотреть How We Broke Into Our Target Market

Defining who you are selling to can be difficult. There aren't really any shortcuts, experience and first hand experience will be your best teacher. You must be able to look at your business with a critical eye. This can take a level of detachment that can be difficult to achieve. Each small business has its own unique set of challenges and reason for existing. Tapping into your "Why" will help guide your future decisions and give you a clearer path.

This was a submitted topic from one of you. So, thank you. In this video we talk about how we started to figure out who our customer is and what you can do to define your ideal customer. It takes some luck, persistence, consistency and an open mind and certainly isn't for everyone. Taking something you love to do like leather craft and turning it into a profitable business isn't for everyone.

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