(8 Jan 2018) LEADIN:
China-based electric vehicle startup Byton has unveiled its first creation at the Consumer Electronics Show in Las Vegas.
Brimming with new technology, including touch screens, a voice assistant and autonomous features, a version of the SUV concept is expected to hit roads in late 2019.
STORYLINE:
Rolling into Las Vegas, Byton's first automotive creation, an electric, smart and connected SUV.
The Nanjing, China-based startup is hoping to woo young, tech-savvy drivers with its high-tech electric car, claimed to be the world's first smart, intuitive vehicle.
"Presenting the the world's first smart, intuitive vehicle, which is the Byton Concept," says Byton CEO and co-founder Carsten Breitfeld.
"It will be the most intelligent and intuitive electric car designed for the age of autonomous driving and shared mobility. With our first Byton, and I promise you more to come, we will revolutionize the 100-year-old legacy of driver-centric mobility and start a new era of smart mobility."
The vehicle boasts an array of new technologies, including facial recognition, gesture controls, a sprawling dashboard display and autonomous driving features.
The entry version claims a range of 400 kilometres on a single charge and 0 to 80 percent charging in 30 minutes.
"Your Byton will recharge in no time, giving you an extra 150 miles in just 20 minutes. And in just 30 minutes, 80 percent of your battery is recharged," says Breitfeld.
What better way to appeal to the the next generation of car drivers than bring one of them onstage?
Breitfeld invited his young son, Winston, onstage to review the concept SUVs connected technology.
"I really like cars. I like sports cars. I like a electric cars, but I think a Byton is something special. Because you actually have your living room in your car, isn't that cool?" says Winston.
Byron drivers will even be able to talk to their vehicle thanks to a tie up with Amazon's Alexa voice assistant.
The startup hopes to launch a production vehicle similar to the SUV concept by late 2019, at a price of $45,000 USD.
"They've definitely loaded absolutely everything they possibly could into this concept car. Everything from biometric sensing to semi autonomy, to this massive, massive curved display inside," says Tim Stevens from automotive website "Roadshow".
"It all sounds pretty fanciful, but they've definitely got a strong track to production, they've got manufacturing facilities now, they've got good backing and they're trying to price it right.
"They want to start this car at $45,000 dollars, which will be about half the cost of the Model S when that launched here in the US.
"If they can hit their mark there and get it out to market in 2020, which they say they want to do, it could make some waves."
The annual Consumer Electronics Show (CES) runs 9-12 January.
Over 3,900 exhibitors will crowd Las Vegas convention centres showcasing the latest in high-tech products, devices and services.
Top trends at this year's event include artificial intelligence, the 'Internet of Things' and mobility tech.
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