Скачать или смотреть Your website is missing buying signals | Behavioral ABM with Radoj Glisik | OnBase podcast

Most ABM programs fail because they treat it like a campaign.

In this episode, Chris Moody speaks with Radoj Glisik, SVP of Digital Strategy & Design at Altudo, about how to redesign your digital experience to detect buying group behavior before an RFP ever hits your inbox.

You’ll learn:

What evaluation patterns look like

Why intent data needs behavioral grounding

How to structure a marketing data lake

Focal vs temporal personalization

Why ungating content improves conversion rates

If you want ABM that sales trusts and pipeline that scales, this episode will change how you think about digital experience.

Chapters

00:00 What ABM really means
05:04 – The biggest website mistake in ABM
07:54 – Listening for behavioral patterns
17:40 – Evaluation patterns explained
22:09 – Intent data vs behavior
25:08 – AWS evaluation case study
27:38 – Tech stack recommendations
28:54 – Book recommendations

Guest: Radoj Glisik |   / radoj-glisik-4a97423  
Host: Chris Moody |   / chrismoody  

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