Скачать или смотреть Sweetgreen’s Founder on Ditching Seed Oils | Nicolas Jammet

62: Today, we’re joined by Nicolas Jammet, Co-Founder & Chief Concept Officer of Sweetgreen. We talk about Sweetgreen’s mission to redefine fast food, how they built a loyal customer base, and why they intentionally avoid telling people to "eat their veggies." Nicolas also shares how they approached fundraising, built strong relationships with farmers, and created a transparent supply chain.

We also get into the Sweetlife Music Festival, Sweetgreen’s commitment to regenerative farming, and how they think about menu innovation. Plus, Nicolas shares his personal food journey, what goes into creating new menu items, and whether french fries — could ever be on the menu.

Topics Discussed:

The mission and values behind Sweetgreen
Why they avoid telling people to "eat their veggies"
Launching Sweetlife Music Festival
Sweetgreen’s early days and finding investors
Building a transparent supply chain and working with farmers
Sweetgreen’s approach to regenerative farming
Researching and developing new menu items
The role of technology in Sweetgreen’s future

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Timestamps:

00:00:00 - Intro: Sweetgreen’s Origin Story
00:01:25 - Redefining Fast Food
00:05:51 - Why They Avoid “Eat Your Veggies”
00:09:49 - Launching a Music Festival
00:13:09 - Starting Sweetgreen in College
00:15:21 - Pitching Investors
00:16:12 - Building Customer Loyalty
00:19:27 - Menu Transparency
00:21:17 - Supporting Regenerative Farming
00:25:25 - Inside Their Supply Chain
00:28:12 - Transforming Employee Experience
00:31:11 - Nicolas’s Food Journey
00:36:15 - Creating New Menu Items
00:39:03 - French Fries at Sweetgreen?
00:41:48 - Choosing New Locations
00:43:05 - Tech Innovations in Food
00:48:51 - Scaling Without Compromise
00:50:18 - Nicolas’s Go-To Sweetgreen Order
00:52:11 - Will Sweetgreen Ever Serve Breakfast?

Further Listening:

History of Fast Food Episode |    • How Big Food Tricked You Into Fearing Satu...  
Regenerative Farming Interview (Coming Soon) |    • Clean Kitchen Nutrition Podcast  

Check Out Sweetgreen:

Find A Sweetgreen Near You | https://www.sweetgreen.com/locations/

Check Out Kyle:

Instagram |   / cleankitchennutrition  
TikTok |   / cleankitchennutrition