Скачать или смотреть Is AI Copywriting a Blessing or a Brand Risk for Bangladesh?

The digital landscape is shifting. From corporate boardrooms to university dorms, the conversation is everywhere: AI is here. Specifically, AI-powered copywriting tools. They promise speed, efficiency, and scale. For a country like Bangladesh, with its young, tech-savvy population and rapidly digitizing economy, this promise is particularly compelling. But is this new technology a blessing that unlocks unprecedented growth, or does it pose a serious brand risk? This question is critical for every graduate student, entry-level professional, and top-level executive in our nation today.
You hear about brands using AI to churn out content faster than ever. But are they building a stronger connection with their audience? Or are they trading authenticity for automation, putting their brand's hard-earned reputation on the line?
The answer lies not in fear, but in data.
The Current Landscape: Data and Global Context
AI is no longer a futuristic concept. It is a present-day reality in marketing. The global AI market was valued at over $200 billion in 2023, with projections to reach $2 trillion by 2030 (PwC). This explosive growth is visible in the marketing sector. Globally, a significant number of marketers are now using AI tools. A 2024 study by ProfileTree found that companies using AI for marketing are experiencing a 37% reduction in costs and a 39% increase in revenue. This is a powerful, data-driven argument for adoption.
Where does Bangladesh stand in this picture? We are an emerging leader. While AI adoption data specific to copywriting in Bangladesh is still nascent, the broader picture is clear. A 2024 report by Golden Info Systems highlights Bangladesh's emergence as a regional AI hub, with over 1,200 active startups. Our country ranks second globally in the number of online freelancers (Oxford Internet Institute), with thousands already transitioning into AI-related roles. This is a workforce ready for this shift.
Compared to our regional peers, Bangladesh is showing remarkable momentum. While a 2023 report from PwC India noted that only 21% of Indian firms had fully implemented an AI strategy, our government's "Digital Bangladesh Vision 2021" and "Perspective Plan 2041" have created a fertile ground for tech adoption. This strategic push, combined with our demographic dividend—65% of the population is under 35—puts us in a strong position.
But are we ready for the risks?