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Would you buy from Walmart using ChatGPT?

Walmart has partnered with OpenAI to let you browse and purchase its products right in ChatGPT: https://corporate.walmart.com/news/20...

The catalog will include apparel, entertainment, packaged food, other products from Walmart and its Sam’s Club chain, and even goods from third-party sellers.

OpenAI has been working on adding shopping features to ChatGPT for months.

In April, OpenAI started rolling out product recommendations in ChatGPT, including visual product details, pricing, and buy buttons that link to merchants' websites: https://www.wired.com/story/openai-ad...

At the time, the startup was still experimenting with how to make it simpler and faster to find, compare, and buy products.

Then last month, OpenAI rolled out Instant Checkout to let you buy single items directly in ChatGPT, starting with support for Etsy sellers in the US: https://openai.com/index/buy-it-in-ch...

At the time, the startup was still experimenting with how to make it simpler and faster to find, compare, and buy products in its chatbot.

Then last month, OpenAI rolled out Instant Checkout to let you make single item purchases directly in ChatGPT, starting with Etsy sellers in the US.

So, are we witnessing the beginning of agentic commerce, where people buy things while they’re already chatting with an LLM?

It’s way too early to tell. Some shopping will certainly happen in ChatGPT, Gemini, and so on, but until these chatbots have a critical mass of items, agentic commerce will remain tiny.

Most people will still default to Amazon or Google Search, which encompass almost everything on the web, rather than just items from merchabts that an AI company already partnered with.

Plus, nobody wants a hallucinated shopping list shipped to their house.