Behind the Scenes: Business Talks "Engage" Conference - Part 1

March 27, 2014, Assembly Hall, Toronto ON

“Business Talks: Engage” is a full-day marketing conference planned and executed by students from two postgraduate programs: Event Management and Advertising Media Management.
Working together for the first time, these students were responsible for every aspect of the event experience, from lining up the speakers, building the website, managing the promotional strategy and, of course, running the event the day of.
Among the speakers were head representatives from MacLAREN McCANN, Saatchi&Saatchi, City Media, Derooted Creative Agency, Fuse Marketing, Anomaly Toronto.

The cameras caught up with the students one week before the big day. Watch as they get all the final details ready a successful conference!

HBT ENGAGE Conference website: http://www.hbtengage.com
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Video credit: Humber College