Already own a laser? Or thinking of getting into it? The machine is just the beginning.
Our Pathfinders Program is a comprehensive, step-by-step system designed to help new and aspiring laser engraving business owners go from zero to launch — with confidence. This isn't just a laser training course — it’s a complete business development program that gives you everything you need to create, market, and grow a profitable and sustainable laser engraving business.
What You Get with the Pathfinders Program
1. Five Days of Hands-On Laser Training
You’ll receive in-person laser training that covers both fiber laser engraving and CO2 laser engraving. Learn how to properly set up and operate your laser engraving machine, master LightBurn software, understand materials and applications, and build efficient production workflows. Whether you're engraving stainless steel with a fiber laser or cutting intricate designs on wood with a CO2 laser, this hands-on experience will give you real-world skills that translate directly into business success.
2. Full Training on LightBurn Software
LightBurn is the industry standard for controlling both CO2 and fiber laser systems. In our training, you’ll learn everything from the basics of layout and design to advanced features like layers, cut settings, node editing, and camera calibration. We teach you how to use LightBurn with fiber lasers, how to use LightBurn with CO2 lasers, and how to optimize your settings for speed, quality, and material compatibility.
3. Custom Business Website
Every business needs an online presence. We’ll build you a professional website designed specifically for a laser engraving business. Your site will be optimized to attract local customers, showcase your work, and generate qualified leads. Whether you're selling personalized gifts, signage, industrial part marking, or custom crafts, your website will reflect your brand and help convert visitors into paying clients.
4. HubSpot CRM and Lead Generation Tools
Growing a business means staying organized and focused. We’ll set you up with HubSpot CRM to help you manage customer interactions, sales leads, and marketing efforts. You’ll also gain access to lead generation strategies tailored to laser engraving — including how to use SEO, email marketing, and social media to bring in new clients consistently.
5. Exclusive Design File Library
Time is money. That’s why we give you access to our private library of hundreds of ready-to-use design files for popular engraving projects. These include personalized gifts, holiday and seasonal designs, corporate branding templates, signage layouts, and more. Whether you’re running a laser engraving business on Etsy, creating custom items for local businesses, or producing high-volume products, these files help you save time and boost your profits.
6. Business Coaching and Mentorship
Success in the laser engraving industry requires more than just knowing how to run a machine. You’ll receive ongoing business coaching from experts who have built and scaled successful laser engraving businesses. From pricing strategy to customer acquisition, packaging, shipping, and marketing — we guide you through the hard parts and help you avoid costly mistakes.
7. Access to the SA Laser Community
Join a thriving community of laser engraving professionals, hobbyists, and small business owners who share knowledge, experiences, and support. This private group includes ongoing discussions, live Q&A sessions, file exchanges, and exclusive content only available to Pathfinders members.
This program is for anyone who owns a laser and wants to turn it into a serious source of income — without wasting time trying to figure it out alone.
You already have the laser. Now it’s time to build the business.
Learn more and apply for the Pathfinders Program today.
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