How marketing can save the planet with Gemma Butler and Michelle Carvill

In this xChange Caroline Taylor, OBE, former CMO of IBM Global Markets, interviews Gemma Butler and Michelle Carvill to explore ideas from their new book Can Marketing Save the Planet?: 101 Practical Ways to Use Sustainable Marketing as a Force for Good.

We discuss everything from our role in narrating a better pathway to sustainability, to shifting how we live, achieving environmental and social growth and recognising Earth a key stakeholder.

In addition to writing Can Marketing Save the Planet?, Gemma and Michelle are also hosts of the podcast by the same name and authors of Sustainable Marketing: How to Drive Profits with Purpose.

Gemma is the former Marketing Director of the CIM and a sustainable marketing trainer, guest lecturer and an ideas-driven leader.

Michelle is a sustainable marketing champion, agency founder, consultant, speaker and has written six books.