Скачать или смотреть Why Most Startups Build the Wrong Product and How to Get It Right | Ep 274 | DevReady Podcast

Why do so many startups build the wrong product, even with talented teams and modern tools?

In this episode of the DevReady Podcast, Anthony Sapountzis, CTO and Co-Founder of Aerion Technologies and DevReady AI, is joined by Karina Carter, Fractional Chief Product Officer and Leadership Coach, to unpack the real reasons product teams struggle and how to get it right before writing code.


Karina brings over 12 years of experience across the United Nations, government research, startups and global technology companies. She shares practical insights from working inside underperforming teams, helping founders realign product strategy, improve decision making and uncover hidden opportunities within existing data.


In this conversation, they cover:

1️⃣ Why founders fall in love with solutions before fully understanding the problem
2️⃣ The difference between building fast and building the right product
3️⃣ Why most user research fails and how confirmation bias distorts feedback
4️⃣ How to ask better customer questions that reveal real needs
5️⃣ Why the loudest customer feedback can lead product teams in the wrong direction
6️⃣ How to prioritise product decisions using strategy, OKRs and evidence
7️⃣ Why every product decision should be treated as a hypothesis
8️⃣ How AI tools like ChatGPT can help or harm product strategy
9️⃣ Why critical thinking remains essential for product leaders
🔟 What it really takes to build simple, human centred software that works

Topics Covered
• Fractional CPOs and modern product leadership
• Moving from research and government into product management
• Data driven decision making and customer centric product strategy
• Growth mindset and radical responsibility in product teams
• User research, cognitive bias and asking better questions
• Product discovery before development and avoiding premature building
• Feedback prioritisation and aligning to the ideal customer profile
• The impact of AI tools like ChatGPT on product development and strategy

Important Time Stamps
• From the UN to Tech Products: Karina Carter’s Journey into Product Leadership (0:37 – 5:59)
• Data Shows the What, Customers Explain the Why (6:00 – 10:55)
• Confirmation Bias Is Killing Your Product Decisions (10:56 – 14:47)
• How to Prioritise Product Feedback Without Losing Focus (14:48 – 20:41)
• Why Founders Fall in Love with the Wrong Solution (20:42 – 24:30)
• Why AI Tools Are Helping Teams Build the Wrong Product Faster (24:31 – 27:03)
• Never Let AI Do Your Thinking for You (27:04 – 33:41)


This episode is especially relevant for startup founders, product managers, CTOs and anyone responsible for building or buying software. If you want to reduce risk, avoid costly rebuilds and increase your chances of product market fit, this conversation offers clear, practical guidance.


Connect with Karina

Karina Carter | LinkedIn:   / karina-carter  

Young Seneca | LinkedIn:   / young-seneca  

Startmate | LinkedIn:   / startmate  

Startmate | Website: https://www.startmate.com/

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