What Are H1 Titles? | On Page SEO | Full SEO Course | Video 19

Lesson Overview:

This lesson explores the fundamentals of optimizing blog article titles for better search engine ranking, particularly on Google. The key to effective SEO is understanding that you're communicating with both the search engine algorithms and your human audience. The focus here is on crafting titles that speak to search engines by incorporating specific strategies.

Key Takeaways:

Title Importance: The title of your blog post (H1 tag) is crucial because it's weighted heavily by search engines. It should contain the primary keyword to indicate the content's focus.

Use of Headers: Besides the main title, subheadings (H2, H3, etc.) also play a significant role in SEO. Including keywords in these headers can further optimize your article.

Keyword Placement: Positioning the keyword at the beginning of the title (frontloading) can give an additional boost in some search engines.

Repetition of Keywords: Strategically using the keyword more than once in the title can be beneficial, provided it makes sense and doesn't appear forced.

Character Count: Keep the title under 60 characters to ensure it displays correctly on mobile devices, maximizing visibility.

Action Steps:

Identify the primary keyword for your article and include it in the title.

Experiment with frontloading your keyword in the title for greater emphasis.

Try incorporating the keyword twice if it fits naturally.

Regularly update your titles to keep them relevant (e.g., changing the year).

Check the character count of your title to ensure mobile compatibility.

Scripture Reference:

Proverbs 16:24

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ABOUT BRETT:
Brett Henderson is the digital marketing director at Clickmill.co and the author of The Digital Ministry: Reaching The Ends Of The Earth Without Leaving Home. Brett has consulted with ministry leaders and Christian schools internationally, helping them create custom marketing strategies that get results.

After four years of Christian college, Brett worked at Discipleship schools, Christian camps, and was a Youth Ministry Director at the Salvation Army. He later spent 6 years in sales and as a Marketing Executive for a digital marketing firm. Brett later started Clickmill, a digital marketing firm that works with Christian churches and Christian nonprofits. Brett’s courses on church marketing have over 10,000 students in 143 countries.

Clickmill specializes in helping Christian ministries implement custom digital marketing strategies that help them reach more people, more effectively. Brett and his wife Siomara live in Honolulu, HI.