ZEE ALWAN : CHANNEL BRAND IDENTITY BRANDING & PACKAGING (Indrajit Nattoji)

Описание к видео ZEE ALWAN : CHANNEL BRAND IDENTITY BRANDING & PACKAGING (Indrajit Nattoji)

Directed and Produced by Indrajit Nattoji, Blink Pictures

ZEE ALWAN is an Arabic General Entertainment channel offering differential drama and entertainment for the Arabic speaking audience.

"Alwan" means colours.

The Creative brief was to script and execute a Brand Film that captures the "Colours of Life" in the Arab world; A slice of life portrait of Arabic women celebrating everyday life in all its colorful moods.

The Channel packaging was derived from the Brand Film shot on location in Marrakech, Morocco.

Morocco was chosen to represent the Arab world for its color and eclectic vibrancy, which was the backdrop for the concept.

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