Скачать или смотреть Consumer Experience Master Class: Part 09 - Closeout

Customer (consumer) experiences drive organizational success and help to maintain a business presence within a 21st century culture dominated by customers whose influential, and ubiquitous, feedback can elevate or dissipate a business. Negative consumer sentiment can damage the brand's perception and cause business revenue to spiral downwards.

This course is designed to teach individuals how to strategically transform an enterprise to one that effectively delivers the consumer experience the organization's target consumers expect from the business and its various products or services. This course teaches a strategic Consumer Experience (CX) Framework designed to help business owners and operational thought leaders within the enterprise develop and execute a repeatable Consumer Experience methodology that efficiently and effectively aligns the organization with target customer expectations.

This course is designed for small-to-large business owners, business executives, CX business consultants, and people that have an interest in understanding Consumer Experience implementation techniques.

NOTE: This course is targeted at CX practitioners and does not discuss Customer Service, a sub-component of CX, at a micro level.