Master Class ESSEC Asia-Pacific | "How to derive business value from Big Data"

www.essec.edu/asia | Led by Dr. Yan Li, Associate Professor, Information Systems and Decision Sciences and Associate Dean of Faculty (Asia-Pacific) at ESSEC Business School, this master class discusses Opportunities and Challenges of Big Data.

What is Big Data in our digital era? What are the challenges posed by Big Data? How can companies turn the challenges of Big Data into marketing opportunities? How should we handle the massive flows of data that stream into companies from various sources?

The paradox of Big Data is that there is a lot of data, while there are very few insights and actions companies can squeeze out of it. How should companies solve this paradox? This Master Class will address these issues and introduce cutting-edge methods, technologies and tools to derive business value from Big Data.

Dr. Li will teach in the ESSEC Executive MBA Asia-Pacific programme, a unique course titled "Targeting Masses in Asia: Big Data and the Bottom of the Pyramid".