Скачать или смотреть IIM Calcutta DigiAIM Orientation | Digital & AI-Driven Marketing Programme | Batch Launch

The Orientation Session for the Digital & AI-Driven Marketing Programme (DigiAIM) by Indian Institute of Management Calcutta marked the beginning of a powerful learning journey for marketing professionals looking to lead in the AI era.

In this session, participants were introduced to:

• Programme structure and learning roadmap
• AI tools integration in digital marketing
• Capstone project expectations
• LMS access and learning process
• Evaluation and exam frequency
• Practical exposure to AI-driven marketing strategies

Led by distinguished faculty, including Prof. Saravana Jaikumar, the session set the tone for a rigorous, industry-relevant curriculum blending marketing fundamentals with AI applications.

This programme is designed for professionals who want to move from traditional digital marketing to AI-powered strategic marketing leadership.

🔗 Learn more about the programme here:
https://www.leadupuniverse.com/xlri?u...
Admissions open for upcoming batches.