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Government contracts: a high-stakes game of patience and precision.

In the intricate dance of government sales, the rhythm is set by lengthy cycles and precise timing. Andrew Lane, CEO of Capwell, unveils the reality: "It's a marathon, not a sprint. We're juggling development and deadlines, trying to sync with the government's clock."

It's a balancing act of showcasing potential while navigating the constraints of development and budgeting. "You're ready to show your progress, but the funding cycle says wait," Andrew explains. "Missing a beat can mean waiting another year for budget allocation."

This isn't just about making a sale; it's about mastering the art of patience, strategic timing, and seizing the moment when it finally arrives. Join us as we explore the labyrinth of government sales, where every step is calculated, and every success hard-earned.

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