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In this episode of ‪@AlderTalk‬ veteran trial attorney Mike Alder shares a powerful lesson from the courtroom: simple, visual demonstratives can be more persuasive than any expert testimony.

Mike walks through one of his most effective examples — using a 5-gallon bucket to demonstrate the toxicity of a chemical in a groundwater contamination case. That one prop helped him win over the jury and keep the defense on their heels for the entire trial.

He also offers practical advice for coming up with your own demonstratives:
👥 Use your office as an informal focus group
🧠 Tap into tools like ChatGPT or Claude
🧰 Think like a juror, not just a lawyer

This isn’t about gimmicks — it’s about preparation, creativity, and making your case unforgettable.
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About AlderTalk:
Michael Alder shares his knowledge gained from 30+ years in litigation in Personal Injury. His tips and conversations are dedicated to Lawyers of all experience levels.