An athlete's guide to creative endurance - Mike Schnaidt

"I've learned really valuable skill from design, how to respond to feedback, how to think about an audience, because not everyone is going to like every design that I do."~

In this conversation, Mike Schnaidt, the creative director of Fast Company, discusses his journey in the publishing industry and the process of writing his book, Creative Endurance. He shares his early passion for comics and how it led him to a career in design and magazines. 

Mike talks about the inspiration behind his book and the interviews he conducted with various individuals, including an astronaut and a nine-year-old. He also discusses the challenges of finding his voice as a writer and the importance of editing and refining the book. In this conversation, Mike Schnaidt discusses his experience of writing and designing his book, 'Creative Endurance.' He shares insights on receiving feedback and dealing with reviews, emphasizing the importance of staying true to oneself while considering the target audience. 

Mike also talks about the process of writing and designing the book, highlighting the value of sharing and receiving feedback from others. He reflects on the challenges he faced in designing the book cover and the importance of finding the right balance between creativity and audience expectations. Finally, Mike expresses his desire to continue writing and exploring longer forms of storytelling in the future.


Takeaways



• Passion for a creative field can start at a young age and evolve into a fulfilling career.
• The publishing industry, particularly magazines, can be a source of inspiration and creativity.
• Writing a book requires reaching out to diverse individuals and conducting interviews to gather valuable insights.
• Finding your voice as a writer involves experimentation, self-reflection, and feedback from others.
• The editing process is crucial in refining the book and ensuring a cohesive and engaging reading experience. Receiving feedback and reviews is an important part of the creative process. While it's natural to want to please everyone, it's essential to accept that not everyone will be happy with your work.
• Sharing your work with others and getting their feedback can be a valuable social experiment that helps you understand different perspectives and improve your work.
• Designing a book cover can be unexpectedly challenging, and it's important to find the right balance between creativity and audience expectations.
• Endurance is key in the creative process. It takes time to find your rhythm and make sense of your work, but staying committed and continuing to learn and grow is essential.


Mindful Creative: How to understand and deal with the highs and lows of creative life, career and business


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