Скачать или смотреть Real Sync #3 | Post-Crisis Trends in Online Lead Generation

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CINC CEO, Alvaro Erize, is joined by CINC lead generation experts, Dan Lott and Harry Kierbow to discuss the trends they are seeing during the COVID-19 crisis.

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This crisis has impacted all parts of our economy, including online real estate lead generation. The CINC Client Marketing team manages more than $30 million annually across Facebook, Instagram, Google, and Bing advertising – the largest portfolio of real estate lead generation ad budgets in North America. This experience allows us to bring you the facts about the current lead generation trends amid this global uncertainty.

00:00 Introductions
01:55 Predictions of the effects of Coronavirus on Google Search Traffic for Real Estate
03:40 Analysis of Site Traffic from Google during Coronavirus intensification
06:45 Google Site Visits by Day
09:20 Google - How Site Visits were Affected By State Shutdown Policies
15:33 What the Client Marketing Team has done to optimize performance during this time - Google
20:55 The Results of New Optimization Strategies used in March - Google
22:25 Facebook Typical Reach Results versus Reach Trends in 2020
27:26 Facebook Buyer Results by Metric
33:39 Facebook/Instagram Buyer Results in Shut Down States
37:00 The difference between Facebook and Google leads
43:00 Facebook Seller Results by Metric
44:15 Facebook/Instagram Seller Results in Shut Down States
47:27 Listcast Results by Metric
54:26 Facebook Trends by Device
57:23 3 Facebook Recommendations to Implement Today
58:58 Alvaro's Remarks on the Inelasticity of demand for Real Estate / Conclusion