Скачать или смотреть Speed-to-Lead Wins Jobs: Chad Strutzel on Building Profitable Lake Homes + Scaling a Roofing Company

In this episode of The Contractor Grow Show, host Mark sits down with Chad Strutzel (Lakeland Builders & Performance Exteriors & Contracting) in the Madison, Wisconsin area to break down what’s actually driving growth in his businesses — and why “calling people back fast” is one of the biggest competitive advantages in contracting.
Chad shares his unique path from the Marines to construction, how he started Lakeland Builders nearly 30 years ago, and why he shifted away from subdivision builds to focus on higher-margin lake homes. He also explains the behind-the-scenes realities of lakefront building: zoning, engineering, erosion control, water mitigation, and the months of holding costs before work even begins.
You’ll also hear how Chad runs his companies with military-level discipline, including a strict return-call standard (within two hours), and how that simple principle helps them win jobs consistently. He also shares why he prefers keeping Lakeland Builders stable (9–12 homes per year) while continuing to grow the roofing side year over year with a stronger team — including his son joining the business.
To learn more:
LakelandBuilders.net
Performance Exteriors & Contracting