The World Family of Bass Lures - World Minnow, World Diver, World Crank and World Pop

Shimano’s revolutionary World Family of premium freshwater lures leverages industry-leading technologies to help anglers catch more and bigger bass.

Fortified with the same BOOST CONCEPT that permeates the World Minnow 115SP and World Diver 99SP, the new World Pop 69F FB and World Crank 73F FB diversify the World Family of freshwater lures to help anglers in their never-ending quest to trigger trophy-caliber bass.

Shimano’s legendary BOOST CONCEPT technology prevails with the introduction of World Pop 69F FLASH BOOST: A multi-purpose popper unlike anything else on the market. Designed with a cupped face to create a commotion on the surface and draw aggressive strikes, the World Pop FB is the first topwater lure to incorporate Shimano’s FLASH BOOST technology.

The World Crank 73F FB leverages FLASH BOOST to emit a continuous flash that mimics a wounded baitfish, even when paused. The lure’s large front lip creates an aggressive swimming action that reaches depths of 10 to 12 feet with a constant retrieve.

The World Minnow 115SP suspending jerkbait features Shimano’s FLASH BOOST technology and an erratic side-to-side darting action that’s sure to trigger aggressive bites while making it the ultimate jerkbait on the market.

Shimano's BOOST CONCEPT technology triumphs in the depths with the introduction of World Crank 73F FLASH BOOST, a mid-depth crankbait designed with a distinct action to elicit bites from trophy fish.