Скачать или смотреть California Senate Bill 37 | Legal Marketing Changes You Need To Know About

California’s new legal marketing law, SB 37, is officially in effect as of January 1, 2026 — and if you’re a law firm or a legal marketing vendor, this is not something you can afford to ignore.

In this video, Allen and Victoria break down what’s actually changing, why it matters, and how it could impact firms across the country — not just in California.

We cover:

What SB 37 requires in every legal advertisement

The new transparency rules around identifying responsible attorneys

Why “guarantees,” “fast cash,” and hype marketing are now major risks

Misleading awards and paid recognitions

Actor impersonations, AI avatars, and disclosure requirements

The expanded definition of “advertising” (yes, this includes landing pages, blogs, intake forms, and thank-you screens)

The 72-hour takedown rule and what happens if you don’t comply

Why other lawyers are often the ones who report violations

Vendor liability — and why YOU are still responsible for what your marketing agency or lead generation company puts out

Victoria also shares insight from the attorney ethics side, including how these changes tie back to ABA rules, unauthorized practice of law concerns, and the increasing role of AI in legal marketing.

California has a history of setting regulatory trends that other states eventually follow. If you think this only affects firms inside California, you may be underestimating what’s coming next.

If you’re a law firm owner, managing partner, CMO, or legal marketing agency, this conversation is essential.

We also wrote a full blog breakdown of SB 37 — https://bluesevencontent.com/2026/02/...

Have thoughts on these changes? Drop them in the comments. And if we see enforcement actions this year, we’ll be back with a follow-up video.

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