Скачать или смотреть How AI & Storytelling Drive Growth in Tech Marketing | Andrina Diedericks Interview

What happens when you take global marketing experience from Google Cloud and apply it to African startups? In this episode, Andrina Diedericks (Marketing Manager at CloudSmiths, ex-Google, co-founder of Fabe DX) shares her journey across enterprise, SaaS, and AI-driven startups.

From building Google Cloud’s launch in Saudi Arabia to helping small businesses access AI through Fabe DX, Andrina explains how storytelling, partnerships, and empathy fuel growth in even the most technical industries. She also dives into how to use AI without losing your creative spark — advice every marketer needs right now.

Chapters & Key Topics
00:00 – From engineering to marketing: Andrina’s career journey
02:14 – Building brand & communities at Idemia (biometrics)
04:24 – Consulting small businesses: SEO, social, & budget creativity
05:28 – Marketing at Mimecast: understanding CTO & CISO pain points
06:19 – Joining Google Cloud & launching Africa’s first region
07:47 – Lessons from global campaigns & technical marketing
10:23 – Why she joined Fabe DX: AI for small business growth
11:21 – Startup marketing ≠ corporate playbook
12:55 – Partnerships as a growth lever for startups
13:52 – Empathy-driven storytelling for cybersecurity audiences
16:22 – Inside Google culture: hiring, projects & career highlights
18:49 – Using AI daily as a startup marketer (content, graphics, blogs)
20:59 – Keeping creativity alive in the age of GenAI
22:54 – Why human experience & empathy beat automation
23:41 – Partnerships = relationship building
24:37 – Throwing out the B2B playbook: new tactics & TikTok
26:29 – Where to find Andrina online

About the Guest
Andrina Diedericks is the Marketing Manager at CloudSmiths, Africa’s top Salesforce + AI partner. She co-founded Fabe DX, an AI platform helping small businesses access affordable growth solutions. Previously, she worked at Google Cloud, where she led technical tracks for the Saudi region launch, and built her career through roles at Mimecast and Idemia.

Resources & Themes Mentioned
CloudSmiths: Salesforce + AI partner in Africa
Fabe DX: AI for small businesses
Google Cloud Saudi region launch
Mimecast & Idemia career lessons
Partnerships & communities as startup growth drivers
GenAI for marketers (content, graphics, blogs)
Storytelling & empathy in tech marketing

Connect with Andrina:
LinkedIn:   / andrina-diedericks-a2a52065  

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If you’re a marketer navigating tech, AI, or startups this episode is packed with insights you can apply right now.