Скачать или смотреть How to Make Your Website AI-Friendly Before It’s Too Late

AI is now the first touchpoint between brands and consumers. Tools like ChatGPT, Gemini, and Perplexity are acting like search engines, which means website traffic could drop by 25% by 2026. The way forward for marketers is clear: instead of optimizing for search engines, brands need to optimize for AI.

In this conversation, Nazanin Ramezani, Senior Director of Product Management at Optimizely, shares her insights on how brands can get their websites ready for AI-driven discovery. She discusses:
✅ How marketers can overcome the current drawbacks of AI search
✅ Key strategies for CMOs to ensure their websites are AI-optimized
✅ Differences between using ChatGPT (which collates data from Bing) vs. Google Search
✅ How content strategy matters: lighter content, more user-generated content, and less heavy media works best for AI engines
✅ The role of GEO-specific metadata in optimizing digital platforms for AI tools
✅ How to balance optimization for AI with user experience

Nazanin highlights that content will play a crucial role in this transition, and CMOs must stay aware of how things are moving to ensure their digital presence gets the attention it deserves.

📌 Chapters:
00:00 Introduction to AI in Marketing
02:45 The Shift from Search to AI Optimization
05:21 Understanding Website Traffic Decline
10:10 The Role of Content for Humans and AI
15:18 User Expectations and Chat Interfaces
24:18 Navigating GEO Metadata and Future Strategies

This video is a must-watch for CMOs, digital marketers, and content strategists who want to future-proof their websites in the age of AI.

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