A digital marketing extravaganza, featuring expert speakers covering every angle of the field—from optimisations and technical SEO to local SEO, social media strategies, and project management for productivity. I personally introduce and provide commentary on each video presentation.
Sara Taher - A Tale Of Two Courses
The video outlines the process of creating an online course, highlighting key steps, common challenges, and practical recommendations, while suggesting tools and programs to streamline course creation and delivery.
Frank Van Dijk - Practical Automations For Great Results
The video explains how to get started with SEO automation, covering its functionality, the use of LLMs, Python, and tools like Screaming Frog to simplify and enhance SEO workflows.
Sean Carroll - From 0 - 30k Clicks Per Month In 16 months With Effective Keyword Research
In this video, Sean breaks down keyword research, explores how to uncover opportunities beyond traditional SEO tools, and shares real-life case studies for practical insights.
David Wilson - The Power Of Reactive SEO, Content & PR
David discusses reactive SEO and PR, sharing real-life examples, tips for creating timely content, pitching to the media, and common pitfalls to avoid.
Lottie Namakando - Using Your Competitors To Supercharge Your Search
Discover how to leverage competitor insights to supercharge your strategy, with powerful frameworks and actionable tips for effectively analysing both competitor and consumer behaviour.
Chloe Chamberlain - AI In Action - Transforming Your Digital Marketing Team
Discover how to create an internal AI policy, train your team to use AI effectively, collaborate with AI tools, and explore real-world examples to boost teamwork and innovation.
Maxine Stacey - Getting Started On YouTube & YouTube SEO
Maxine shares expert tips on starting a YouTube channel, building engaging content, growing your channel, and leveraging competitor research for success.
Ivana Flynn - Unethical Practices That Are Hurting Your SEO Visibility, How To Spot Them And How To Fight Them
A deep dive into black hat practices, brandjacking, brand building, and the importance of branded terms for protecting your brand, with a focus on the e-gaming and gambling industry, while offering insights applicable across all sectors.
Ramona Joita - Omnichannel SEO
Ramona explores the shift from keywords to context in search results, including AI-driven outcomes, delves into omnichannel SEO, how it works, optimisation strategies, and highlights the top tools to execute them effectively.
Sarah Crooke - Deeper Dives Into Search: BigQuery Meets Google Search Console
Sarah explores how to maximise the power of Search Console and BigQuery, showcasing real-life examples of using data via Google Cloud. She explains how to leverage these tools effectively and build a strong business case for BigQuery adoption.
Alex Wright - Total Search
Alex highlights how integrating channels, sharing insights, combining organic and paid efforts, testing strategies with incrementality in mind, and prioritising UX can drive impactful results.
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