How can businesses weigh up costs and benefits of going green?

All manufacturing and service firms experience trade-offs when implementing green initiatives. A new model allows us to study the dynamics surrounding business decisions to adopt or reject these practices.
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Additional Information
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Vargas-Berrones, K. X., Sarmiento, R., & Whelan, G. (2020). Can you have your cake and eat it? Investigating trade-offs in the implementation of green initiatives. Production Planning & Control, 31(11-12), 845-860.
https://doi.org/10.1080/09537287.2019...
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