What is Scarcity Marketing? From A Business Professor

Описание к видео What is Scarcity Marketing? From A Business Professor

Take the example of Nike's SNKRs app, where limited-edition sneakers are released, creating a frenzy among sneaker-heads. Or consider the annual Starbucks Pumpkin Spice Latte, which generates excitement due to its seasonal availability. These are prime instances of scarcity marketing in action，which is a growing trend across industries. So what does it entail, and what are its key characteristics? Can it be seen in action through real-world examples? And what limitations does it face? In this video, I will discuss these questions with you.

Комментарии

Информация по комментариям в разработке

Похожие видео