Скачать или смотреть What is Multi-Touch Attribution (MTA)? A Simple Overview

How do you track the entire customer journey, not just the final click? This video, featuring XPON's Data and Analytics Lead Morgan Burley, explains Multi-Touch Attribution (MTA), the "bottom-up" approach to understanding how each digital touchpoint influences a conversion.

While MMM provides the big picture, MTA fills in the granular details of the customer journey. We cover how modern MTA uses advanced, AI-driven approaches to assign fractional credit to each touchpoint, helping you optimise media tactics and prove the value of assist channels that rarely get the final click.

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Learn more about:
Multi-Touch Attribution, What is MTA, MTA Explained, Customer Journey Mapping, Digital Marketing Analytics

XPON provides AI-powered marketing measurement and adtech services.
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