The real reason nature keeps getting worse

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📚 About this video
"With ongoing environmental degradation at local, regional, and global scales, people's accepted thresholds for environmental conditions are continually being lowered. In the absence of past information or experience with historical conditions, members of each new generation accept the situation in which they were raised as being normal. This psychological and sociological phenomenon is termed shifting baseline syndrome (SBS), which is increasingly recognised as one of the fundamental obstacles to addressing a wide range of today's global environmental issues."
Masashi Soga, Kevin J Gaston in Frontiers in Ecology and the Environment 2018; 16( 4): 222– 230, doi: 10.1002/fee.1794