Скачать или смотреть Website Optimization: Concepts, Architecture, Design, Optimize, Measure

This guide details Website Optimization, defined as the art of continuously improving websites to optimize the visitor experience, resulting in high visitor satisfaction, better user experience, and high repeat visit and conversion rates.

Discover how focusing on the four key components of effective website design—Architecture, Design, Content, and Optimization—can increase user time on site, lead to more return visits, and increase e-commerce sales.

Learn the difference between Website Optimization (user experience) and SEO (search engine indexing), and how to assess and improve UX through proper navigation, responsive design, and effective CTAs.

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