Скачать или смотреть Running Local Programmatic Real Estate Ads at Scale with Automation

Nicole Crisbacher, Senior Marketing Manager at Union Street Media, explains how Fluency's advertising automation allows her lean paid media team to deliver hyper-local programmatic listing ads at scale.

Union Street Media is a real estate website and marketing intelligence platform for real estate agents, managing clients of all sizes. Their lean paid media team faced significant operational hurdles in managing complex, hyper-local MLS listing ads.

Programmatic automation was a huge win for Nicole and her team. Through Fluency's partnership with Basis Technologies, Union Street Media can run hyper-local, listing-focused ads that bypass the geo-targeting bubbles imposed by major publishers like Google Ads and Meta Ads.

Nicole explains how running programmatic campaigns through Fluency's DAOS has "made us a 'yes' team". With more time to test new ideas, develop innovative hyper-local campaigns, and discuss results with clients, Union Street Media can now help clients hit their goals with fewer operational costs.

Read Union Street Media's full Fluency success story: https://www.fluency.inc/case-studies/...

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