The Rise And Fall And Rise Again Of Baby Phat Clothing

How many remember Baby Phat? In the early 2000s Baby Phat was the largest women's streetwear clothing brand in the industry.

Headed up by the creativity and business savvy of Kimora Lee Simmons, the brand started as an off shoot of Phat Farm but over time it exploded into a fashion empire, one that actually outlasted it's umbrella brand.

Baby Phat shaped a culture in ways that many brands only dream of doing, but over the years, they dissipated from the market in large part. Ever wonder why? Let's find out.

I'm Nate the Great from TakeFlight214.com and this is the rise and fall and attempted rise again of Baby Phat.

https://www.takeflight214.com

If you liked this video then you should check out the others in our Rise and Fall Of A Streetwear Brand Series:

What Happened To Crooks and Castles:
https://www.youtube.com/watch?v=cD-ia...

Happened To Alife:
https://www.youtube.com/watch?v=6PCDS...

What Happened To Diamond Supply Co. :
https://www.youtube.com/watch?v=uSwr6...

What Happened To Billionaire Boys Club/Icecream :
https://www.youtube.com/watch?v=BUlyW...