Скачать или смотреть Rolex brand and marketing strategy | Luxury brand marketing

If you are interested in learning the management of luxury brands in a comprehensive manner, then this is the course for you. It offers an in-depth learning from over 30+ luxury brands explained across eight distinct modules

Link - https://luxbrandmarketing.thinkific.com/

Rolex is possibly one of the most remarkable luxury brands of all time. The story of Rolex dates back to 1905 with its visionary founder Hans Wilsdorf who founded this company at the age of 24. This video covers the unique aspects of brand history and key aspects that led to the accomplishment of Rolex to become a powerful luxury brand. It also highlights Rolex’s codes of luxury, essentially the attributes and characteristics that make it a category leader and the most iconic brand. It also talks about the core brand philosophy of perpetual and how they seamlessly integrate it as a part of their communication.