Скачать или смотреть The Arke ExperienceSync Module - A Silverpop and Sitecore Connector

Andy Uzick, Sitecore MVP, reviews how the Arke ExperienceSync module enables event-driven synchronization of customer data in Sitecore's Experience Database (xDB) across all applications in an enterprise.

Andy walks through various scenarios in which Silverpop, a marketing automation platform, would be used to collect customer data to display or not display specific offers based on certain information. The connection with Sitecore, a CMS or content management system, houses this information in its database based on how customers self-identify through completed forms on a site. The Silverpop and Sitecore connector allows the tools to speak to each other for personalization, page tigers, and insight based on data being gathered from both tools.

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