Glasgow 2014 Oceania Media Coverage

Oceania National Olympic Committees (ONOC) commissioned The Reporters’ Academy (TRA) to conduct media and public relations services for five Oceania Commonwealth Games Associations throughout the duration of the 2014 Commonwealth Games - Fiji, Kiribati, Samoa, Solomon Islands and Vanuatu.

Throughout Glasgow 2014 The Reporters’ Academy managed all media requests, secured high profile media coverage and generated over 264 million audience figures which equated to an estimated advertising value of over $919,000.

The Reporters’ Academy maintained contact with approximately 100 media outlets throughout the duration of the Games. The aim was to raise the profile of Oceania Commonwealth Games Associations.

The young reporters worked with their CGA team management every day to ascertain which stories were a priority. They attended the sports, captured photos, interviewed athletes, wrote up their articles and then distributed the news to the world’s media.
100% of media that received content from The Reporters’ Academy said that access to Pacific island athletes increased as a result of TRA. The media stated that the reason they worked with The Reporters’ Academy was due to the quality of the content being produced, the efficiency of the production teams and due to the otherwise limited access to the Pacific island teams.