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Check out the full episode with Johan Magnusson:
YouTube:    • Why American BBQ Is Blowing Up in Sweden &...  
Apple: https://podcasts.apple.com/us/podcast...
Spotify: https://open.spotify.com/episode/7mVY...

In this episode clip, Duce Raymond sits down with BBQ pitmaster Johan Magnusson to talk about the explosive growth of American-style BBQ in Sweden and across Europe. Johan shares insight into the European barbecue scene—from challenges with importing smoked products due to EU regulations, to why American sauces, rubs, and smoked meats are in such high demand overseas. They discuss the rise of European BBQ competitions, creative global twists on traditional dishes, and why international flavors like soy, sesame, and even Swedish juniper are becoming part of the barbecue conversation. Johan also opens up about the freedom of flavor in Europe’s World BBQ Association events versus traditional KCBS comps, and why taking risks with global ingredients can lead to incredible results. Whether you're a BBQ purist or a flavor explorer, this conversation dives deep into the future of barbecue across borders.

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Website: https://bigswedebbq.com/index.html

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