Torre Baró, an isolated neighborhood with challenging geography

Every major city has them: marginalized neighborhoods clinging to the edge of the suburbs. You’re just 20 minutes from the city center, but it could be light years away. No modern transit conveniences here —no subway, light rail— just the occasional heavily subsidized bus doing the rounds.

Torre Baró is one such Barcelona neighborhood. By the time Shotl arrived on the scene, infrequent and inadequate services were the only option for residents. The challenge was to bridge the gap without breaking the bank.

Shotl switched services from fixed-route-and-schedule to flexible on-demand. With its challenging geography and small, isolated population, Torre Baró was the perfect location to implement on-demand services and develop a customized navigation solution.