How to use Amazon Ads Video generator

As the number of digital video viewers continues to rise every year brands are eager to deliver meaningful video content to customers. But video content can be costly and time consuming to produce. According to a recent Wyzowl study, 89% of consumers said they want to see more videos from brands. Meanwhile, businesses reported that cost and time are their biggest barriers to video marketing.

To help brands of all sizes easily connect with customers through compelling video, Amazon Ads has introduced a new AI-powered Video generator. This technology helps brands create engaging video content from a single product image in a matter of minutes at no additional cost. Video generator instantly creates custom, AI-generated videos that showcase a product’s features. Currently available for use in Sponsored Brands campaigns, these videos leverage Amazon's unique retail insights to vividly bring a product story to life in ways that are relevant to customers.